It is said that during antiquity, the ruler ordered gold and diamond miners to pan their ores in the city for security and surveillance reasons. By adding the prefix pe- which indicates a place or situation, the city's name means "a place to pan gold and diamond ores". Some believe that the name "Palembang" is derived from the word limbang in Malay.
Traffic jams, floods, slums, pollution, and peatland fire are problems in Palembang. The city is a major local tourist destination attracting a total of 2,011,417 tourists in 2017, however, it is not a well-known international tourist destination as foreign tourists only account for 9,850 out of the aforementioned total tourist arrivals. The first light rail system in Indonesia was operated in Palembang in July 2018. Palembang was the host city of the 2011 Southeast Asian Games and the 2018 Asian Games along with Jakarta. It was chartered as a city on 1 April 1906. Palembang was incorporated into the Dutch East Indies in 1825 after the abolition of the Palembang Sultanate.
a Chinese monk, Yijing, wrote that he visited Srivijaya in the year 671 for 6 months. It was the capital of Srivijaya, a Buddhist kingdom that ruled much of the western Indonesian Archipelago and controlled many maritime trade routes, including the Strait of Malacca. Palembang is one of the oldest cities in Southeast Asia. It comprises parts of regencies surrounding the city, including Banyuasin, Ogan Ilir, and Ogan Komering Ilir. The Palembang metropolitan area has an estimated population of more than 3.5 million in 2015. Palembang is the second most populous city in Sumatra, after Medan, and the ninth most populous city in Indonesia. It had a population of 1,668,848 at the 2020 Census. The city proper covers 400.61 square kilometres (154.68 square miles) on both banks of the Musi River on the eastern lowland of southern Sumatra. Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 1(6), 46–52.Palembang ( Indonesian pronunciation: ) is the capital city of the Indonesian province of South Sumatra. Analisis Strategi Pemasaran Pada Pt Gojek Indonesia. Analisis Strategi Bersaing Usaha Layanan Transportasi Online (Studi Pada Indotiki Di Kota Medan). Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen Dan Akuntansi, 9(1), 27–35. Analisis Tingkat Kepercayaan Dan Kepuasan Pelanggan Terhadap Niat Untuk Menggunakan Kembali Layanan Transportasi Online Di Era Pandemi Covid-19. Gojek dalam Mengembangkan Transportasi Publik Berbasis Online di Indonesia. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(1), 45–52. ANALISIS PENGARUH JUMLAH INDUSTRI, JUMLAH PENDUDUK DAN NILAI INVESTASI SEKTOR INDUSTRI KECIL DAN INDUSTRI NON-FORMAL MANUFAKTUR DI KOTA PALEMBANG. Analisis Lingkungan Internal dan Eksternal Bisnis STMIK Sumedang Dengan menggunakan Metode SWOT Analysis.ĭwi Rama Jaya, R., Taufiq Ibrahim, M., Riansyah, R., & Nur Happy, W. Furthermore, from the results of the identification of the SWOT analysis, four alternative strategies are produced, namely SO Strategy, WO Strategy, ST Strategy, and WT Strategy.Īlibasah, K. The results showed that the development strategy that was carried out by Oke Jek on the IFE and EFE matrices resulted in strengths and weaknesses with a score of 1.45, opportunities and threats with a score of 1, These 15 positions are in quadrant I, which means they indicate the Aggressive Strategy. The method used in this research is SWOT analysis by analyzing the internal (IFE) and external (EFE) environment. development, marketing and customer satisfaction theory. This study uses a qualitative type of research with primary data and secondary data collected from interviews, observations and documentation which includes 7 respondents and is supported by theory. Oke-jek is one of the online transportation services in the city of Tebing Tinggi which started operating in 2019. This study aims to find out what development strategy is right for Oke Jek to create customer satisfaction during this covid-19 pandemic. Faculty of Economics and Business, Institute of Economic Science, Bina Karya Tebing Tinggiĭevelopment Strategy, Customer Satisfaction, SWOT Analysis, Online Transportation, Covid-19 Abstract
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